The brief was to produce a homepage takeover that would captivate users and get them to explore all the great TV available to Sky customers over Christmas.
Our idea was to take users on a magical train journey through a winter wonderland packed full of Sky content. The project involved 3DÂ modelling and the use of After Effects to create a full screen takeover animation on MSN, with an interactive train driving experience.
Users could then view trailers from Sky's programmes and movies and also play with other fun features on the train.
Users could then view trailers from Sky's programmes and movies and also play with other fun features on the train.
