This was a Grand Prix precision Marketing winning idea. We were tasked to come up with a viral campaign that generated awareness of Argos and its products on the run up to the Christmas period. Our idea was a giant cookie jar, built and filled with real Argos products.
It was then recreated in java on a microsite so that people could visit and rotate it, viewing its contents and make a guess to the number of items it contained. The winner with the closest answer collected £10,000. The campaign also included instore flyers and an email campaign which linked to a viral film clip of the jar being filled by little Argos helpers.
The Giant Jar generated 479,000 unique site visits/video views, and with over 100,000 competition entries it smashed Argos’ previous acquisition record.
It was then recreated in java on a microsite so that people could visit and rotate it, viewing its contents and make a guess to the number of items it contained. The winner with the closest answer collected £10,000. The campaign also included instore flyers and an email campaign which linked to a viral film clip of the jar being filled by little Argos helpers.
The Giant Jar generated 479,000 unique site visits/video views, and with over 100,000 competition entries it smashed Argos’ previous acquisition record.
