This concept for Hertz was to get car their rental customers to make more of their journey and change the mindset of what car rental is all about. Cars would be loaded with new tech and journey information, together with an app that encourages the spirit of adventure.
The plan was to build a library of local knowledge, to create great content and share ideas from people in the know. Inspiring people to explore off the beaten track.
I designed all the key visual mock ups, app UIs and email and social prototypes.
