Our brief was to create a global EVP and activation programme that compelled and excited employees and candidates for the launch of the new Refinitiv Brand.
As creative lead on this, I worked from start to finish in the development of a strong EVP and employer brand activation programme that would both attract candidates and excite existing employees globally. Positioning Refinitiv as the front runner in data 'The Netflix of Data’ - using simplicity and accessibility to make data change the world.
I concepted the idea around what it means to belong to the leading edge in data technology - to move and shape the future. To motivate employees and candidates getting used to the idea that data is the new oil, the new currency. I also designed all the proposals which were submitted for experiential activities, corporate communications, social content and website and intranet knowledge portals.
Digital waterfall installation
We proposed a digital installation unit of a data waterfall. Users could gather and collect information clips onto their smart devices, they would feature a mix of interesting facts about Refinitiv, it's innovation and how employees can be part of that.
