This project was my entry for the annual Ocean Outdoor digital creative competition.
Everyone loves to compare who they look a bit like. So why not create hours of amusement, generating interest in the shopping centre and also becoming a hot topic on social media.
Passers-by are prompted to engage with the billboard using NFC and connecting them to an app, allowing their faces to be matched to a library of famous Premier League footballers/managers. Men's and women's faces get picked up by facial recognition software, which then finds their closest football celebrity match.
A database of famous faces flicks over on the screen and then displays your closest match.
Download your unique double profile and share it with friends. Information is then collected for marketing purposes.
