Grey Goose wanted not only to give Selfridges customers something extraordinary to drink at Christmas, but something extraordinary to drink to. The gift buyer was able to laser etch the message of their choice for their recipient onto a special edition gift box.
It could be something just to toast or extraordinary to celebrate. Inside the box were two special cocktail glasses with twizzle sticks and a winter cocktail collection for them to choose from. The promotion ran throughout December.

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