AXA has been transforming its business model based on initiatives related to meeting rapidly evolving customer expectations in the digital world, moving from a ‘payer’ model to a ‘partner’ model, and adapting its workforce capabilities in order to succeed in this ambition.
The transformation included setting out a new business strategy, purpose, culture positioning and values, as well as refreshing its corporate brand identity.
We worked with AXA teams around the world to develop a new employer brand narrative, creative concept, global toolkit and suite of assets (including a number of short brand films) to clearly communicate how working at AXA can lead to a better life.
We worked with AXA teams around the world to develop a new employer brand narrative, creative concept, global toolkit and suite of assets (including a number of short brand films) to clearly communicate how working at AXA can lead to a better life.
As part of their ongoing recruitment cycle we generated an internal communications programme encouraging staff to write their own story of achievement based on pride, trust, stronger together and personal growth. Winners were given global recognition across the AXA website and social channels, inspiring others to join.
