We were asked to devise a January Sale campaign to boost sales at a difficult time in a depressed market. As well as price, Expedia wanted to also push the fact that they offered a tailormade approach to booking holidays with more choice on flight times and accommodation.
Our idea was to create papercraft models of travel icons and landmarks were made to look as if people had built them themselves, communicating the idea of building your own holiday by having more choice and making it look fun.
