This was an additional concept social media idea for Sky Broadband. The Facebook app fed off the campaign line for Sky's unlimited broadband offering 'Demand More'.
Users would click through via banners and sign into Facebook. Here they could spend time pressing a giant button which feeds an endless supply of trivia, clips, facts, and occasionally a prize well worth waiting for. Also another factor was created to boost up the hits by adding an incentive to 'like' the page - the more likes the more the prizes.